![]() ![]() Research commissioned by the LEGO Group and carried out by the Geena Davis Institute in 2021*, found that girls feel increasingly confident to engage in all types of play and creative activities, but remain held back by society’s ingrained gender stereotypes. ![]() Play Unstoppable aims to challenge stereotypes around play and creative building, and encourage girls to unlock the freedom they need to play without boundaries. To help champion what girls can achieve when they have the space and freedom to play openly and fiercely, some of the biggest change makers in Women’s Football have joined the team in support of this movement: former USA Women’s team Captain Megan Rapinoe, the multi-talented Yūki Nagasato, world-class striker Sam Kerr and global superstar Asisat Oshoala. Billund, Denmark - May 30th, 2023: The LEGO Group has launched Play Unstoppable, a new campaign focused on celebrating the endless potential of girls when they are given opportunities to play without limits. ![]()
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